marketing is a type of digital marketing in which an affiliate earns a
commission for marketing the products or services of a company or a seller,
etc. The affiliate gets a part of the profit from each sale. So, the company
compensates the third-party publishers, the affiliates, to generate traffic to
company products and services.
It is a
relationship between three parties: Advertiser, Publisher, and Consumer.
Affiliate marketers join affiliate programs that relate to their websites or
blogs and have reputable promotes to promote. The affiliate shares these
products with their audiences and earns a commission when a product is
The basic step
involved in an Affiliate Marketing / How Affiliate Marketing Works:
- The affiliate joins the merchant's program and
gets a unique ID and a specific URL for promoting the company's product.
- The affiliate incorporates the link in their
blog or post and via their marketing efforts attracts readers to visit
their blog and click on the link if they link the product.
- When a potential buyer clicks the link and
lands on the affiliate's site, a cookie that identifies the affiliate is
placed on his or her computer. The cookie makes sure that the publisher
gets its commission even if the sale occurs after a few days or weeks. The
affiliate gets the commission at the end of each payment period.
- When the sale process is completed, the
merchants check the sales process, and if they find a cookie with an
affiliate ID, they credit the affiliate with the sale.
- The merchant shares the repots with affiliates
so that they can see their contribution to the sales and accordingly can
get their share.