Learn Digital Marketing Foundation

Email Marketing

Email Marketing:

Email marketing is also one of the most profitable means of marketing, like SMO, PPC, etc. It refers to sending a commercial message to a group of people, usually potential customers using mail. In simple words, it is the use of emails for promoting products or services as well as developing and maintaining relationships with the clients.


Common Goals of an Email Marketing:

  • To increase new signups for your product and services
  • To generate new leads for the sales department
  • To reach to maximum attendees for your event, to attend the event
  • To get donations for your cause


Benefits of Email Marketing:

  • It helps increase Brand Awareness.
  • It is a cost-efficient way of digital marketing.
  • It allows you to create highly personalized messages or ads based on previous sales and purchases.
  • It also provides you metrics to evaluate the performance of your Email Campaign.
  • It has a larger reach.


Some Email Marketing Tools:

  • Mail Chimp
  • Litmus
  • Reach Mail
  • Active Campaign
  • Campaign Monitor
  • Get Response
  • Infusion Soft