Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces.
Let us understand what Facebook is before moving to Facebook Marketing!
Facebook is an online social media platform where you can invite and connect with your family and friends and send them messages, share pictures and like or comment on posts, pictures, etc. It was created by Mark Zuckerberg in 2004 while he was studying at Harvard University. In the beginning, it was only for the students of some specific colleges. Later by 2006, anyone 13 years or older could join it with a valid email address. In 2007, It introduced a Facebook Platform to allow developers to create applications on the network to enable users to interact by giving gifts, playing games, etc.
Facebook marketing refers to the use of Facebook for promoting and advertising a business, product or service. Facebook has various unique features or options for marketing or promoting a business. If you exploit these options effectively, you can improve your brand awareness and reach out to a wider audience. Some of its key features that can be used for online marketing are described below: