It is an
HTML element that specifies the title of a web page. It is one of the meta tags
that represents the title of your web page and found in the <head>
section of the HTML code of your web page. It is displayed on the title bar of
your browser window. The title tag is displayed on search engine result pages
as the clickable headline above the url of a website. The page title tells
users and search engines about the type and nature of the information available
on your page.
important instructions to write optimized title tags
are listed below:
- Relevant: It
should be a relevant, accurate, and concise description of your page's
- Length: It
should be a maximum of 60 characters long, i.e. Google usually displays
the first 50 to 60 characters of a title tag. So, if your title is too
long, it may be cut by the search engine by adding an ellipsis
("...") that may hide important words. However, it is not only the
no. of characters, but the space taken by letters also matters. For
example, the "M" is wider than a lowercase character like
"I" or "t".
- Don't overdo SEO
there is no penalty into Google's algorithm for long titles, you may face
a problem if you stuff your title with keywords in a way that results in
bad user experience, for example, Buy Smartphones, Best Smartphones,
Latest Smartphones, Smartphones on Discount. So, avoid titles solely made
up of keywords or which are the repeat variations of the same keyword over
and over. The search engine is aware of variations in a keyword, so it is
unnecessary to stuff every version of your keyword into a title. For
example, seo tutorial, seo tutorial for beginners, seo tutorial in hindi,
- Keyword Placement: Place
the targeted keyword at the start of your title and keep the least
important words at the end. The closer your main keyword is to the
beginning of the title, the more will be the chances to show up higher on
the search engine result pages.
- Add Modifiers: You can
add modifiers to your title like "2019", "best", &
"review" to rank higher for long-tail versions of your target
- Place your title
in a <h1> Tag: H1 tag is headline tag. Most of
the Content Management System (CMS) like WordPress are designed to add the
H1 tag to your blog post title automatically. So, you may check your
site's code to make sure your title is placed in a <h1> tag.
- Unique title for
each page: Use
unique titles for every important page of your site. Modern CMS allows you
to create unique titles for every important page of your site. For
example, an e-commerce site may have thousands of product pages with a
database of product names and categories that can be used to generate
unique titles such as Product Name, Product Category, and Brand Name.
Furthermore, avoid using titles like "Home" or "New
Page" as they may cause a search engine to think that you have
duplicate content throughout your site or other sites on the www. To avoid
duplicate content issues.
- Keyword separation: Use
vertical lines or pipes to separate targeted keywords and phrases, i.e.,
avoid the use of commas, underscores, dashes, etc.
- Don't repeat
title tags: Write
different titles for different pages, i.e., don't place the same title on
- Simple: Your
targeted keyword or phrases should be simple and short, i.e., avoid the
worlds such as if, and, then, but, etc.
- Website or
company name: Don't use a website or company name in the
title tag unless it is very popular or part of your important keywords.
Why are Title Tags
the title tag that helps search engines understand what your page is about, and
it is the first impression users have of your page. Title tags can be used in
three important places; search engine result pages (SERPs), web browsers, and
Title Tag: Syntax
1. <!DOCTYPE html>
4. <title> Web Page Title Example </title>
7. <p>Welcome to my first web page.</p>