Keywords
are one of the most important aspects of SEO and for relevant and useful
keywords a precise keyword research is required.
Keyword research
provides you meaningful keywords that enable your webpages to rank higher in
search results. Thus, it can be considered the base of SEO is keyword research.
There are a number
of tools available for keyword research. Some of the popular tools are
described below:
It is one of the
most used keyword research tools. It is a free tool which is integrated with
Google Adwords. This tool requires you to create an Adwords account before you
start using the tool. It gives you an idea about the competition level for each
keyword and offers you filters and match types to find out profitable keywords.
It is also a free
tool of Google which is designed to compare the traffic for a set of keywords.
It allows you to enter multiple keywords, search history and category and use
filter by location. You just enter the data and it will display how high a
particular keyword ranks along with the reason for its popularity like press
coverage, social media, etc.
It is designed to
offer more than just keyword search. In this tool, you don't need to enter seed
keywords like other tools, i.e. you just need to add your and competitor's URL,
the tool will provide you all the keywords that are ranking for competitor's
site. You can identify the keywords that you are not targeting. In the paid
section of search you can find out the keywords your competitors are planning
to bid on; you can use these keywords for your organic benefit.
It is an SEO
optimization tool designed for keyword research. As the name suggests, it
allows you to spy on competitors' keywords, to create targeted campaigns and to
see their rank based on geographical location. Its free version offers several
features; Domain spy tool is one of them which allows you to type the domain
into the search box and provide you the data such as on what keywords a site
spends most, how much a site is spending in paid search and who are the
competitors, etc.
It is one of the
best keyword tools. It collects data from more than 200 search engines including
the popular ones like Google and Yahoo. It provides regional or country
specific databases, industry related keyword lists, online shopping keywords
lists, etc. The tool also features various research options like filters,
misspellings, keyword permutations, trends, etc.
It is a basic
keyword research tool which can be useful if you are looking for long-tail
keyword suggestions for your keywords. It is also a free tool; its basic
version can be used even without creating an account. The basic version uses
Google Autocomplete to create a list of related long-tail keywords. But, it
does not provide information about search volume and cost-per-click for this
information you have to upgrade to Keyword
Tool Pro.
The tool helps you
find best keywords related to your search keywords and also shows how much
traffic a keyword gets. It is generally used by small organizations. It helps
them to research keywords, develop a planned SEO platform and build new links.
The tool is
designed by Moz. It helps analyze the competitiveness of a keyword. When you
enter a keyword, it shows the top ten ranking for that keyword. Then, it
assigns a difficulty score for the keyword based on the webpages that are
ranking for this word. It also allows you to export data into a CSV for deep
analysis.